2023-03-20
From the perspective of the penetration and intervention of digital technology in people's daily lives and cognitive styles, the widespread application of digital technology in the expansion of traditional art museum business, and even the construction of virtual art museums based on the metaverse as the technological origin, will be an inevitable trend for art museums to transform and develop towards the future. Similarly, in its development process, it will inevitably encounter many new issues that are different from the development of traditional art museums. The Guanshan Yue Art Museum Digital Humanities Research Series Exhibition is a digital art exhibition project established with the construction of our digital art museum project, based on the concept and technical support of digital technology. The so-called "digital humanities research" refers to the research and presentation of humanities topics through digital technology, which brings new perspectives and infinite possibilities to the field of humanities research through digital technology. Coinciding with the 25th anniversary of the establishment of the Guan Shan Yue Art Museum and the 110th anniversary of Guan Shan Yue's birth, the exhibition combines our existing research on Guan Shan Yue's digital humanities with the 25th anniversary literature exhibition. The content mainly focuses on the research results of Guan Shan Yue's digital humanities, the digital presentation of Guan Shan Yue's art, and the development literature of Guan Shan Yue Art Museum over the past 25 years. In terms of concept, the exhibition takes the lead from exhibition halls to contemporary art museums, from high-quality public cultural service spaces to future art museums, and combines cutting-edge media digitization technology in the exhibition. On the one hand, the exhibition presents the content of Guan Shan Yue's digital art museum construction project, and on the other hand, actively explores the future development of digital era art museums and digital art. Direction, presenting to the audience the journey and future efforts of the Guan Shan Yue Art Museum over the past 25 years.
The exhibition mainly includes the following aspects:
Immersive Digital Experience Space - Time Corridor:
After 25 years of hard work, the Guan Shan Yue Art Museum has successfully explored a development path that combines the functions of the Famous Masters Memorial Museum with the National Art Museum, complementing the development of Shenzhen's urban culture and the construction of the art museum. It has established an academic positioning led by "Guan Shan Yue Art and Research on Chinese Art and Contemporary Design Art in the Middle and Late 20th Century", and created an exhibition brand for Guan Shan Yue Art and Chinese Art and Contemporary Design Art in the Middle and Late 20th Century. It has formed a collection system characterized by Guan Shan Yue Art and Chinese Art and Contemporary Design Art in the Middle and Late 20th Century, as well as excellent contemporary art works both domestically and internationally. From exhibition halls to contemporary art museums, from elegant art halls to high-quality public cultural service spaces, in 25 years, the Guan Shan Yue Art Museum has witnessed two important transformation nodes in the development of China's art museum industry. Now, feeling the pulse of the digital age, it will embark on a new journey.
Digital Art Museum Work Model - Yuan
"Yuan" has various definitions in traditional Chinese culture, such as "initial", "origin", "infinite", etc. Here, it takes the meaning of "origin" and "infinite". Data is the foundation of infinite digital change, and the accumulation, research, and application of data are also the most core issues faced by future digital art museums. Over the past 25 years since its establishment, the Guan Shan Yue Art Museum has accumulated a collection of over 10000 pieces, among which over 4000 pieces, including works, letters, manuscripts, and other collected literature, are the most precious. The wide coverage and large number of its literature make the Guan Shan Yue Art Museum undoubtedly an important center for global research on Guan Shan Yue art and the development of Chinese art in the 20th century through Guan Shan Yue art research. In 2015, the Guan Shan Yue Art Museum began to launch the "Guan Shan Yue Digital Humanities Research" project based on digital technology. This section focuses on the digital presentation of Guan Shan Yue's works and the achievements of Guan Shan Yue's digital humanities research project, showcasing to the public a work model of digital art museum data collection, accumulation, research, and expansion application that is parallel to traditional art museum collection, research, and promotion education work.
Art Museum Digital Era Transformation - Boundary
"Boundary" refers to the boundary and scope, and when used as a verb, it also means defining, adjacency, division, and definition. Here we take the meaning of criticality and conversion. In the 25 years since its establishment, the Guan Shan Yue Art Museum has witnessed an important transformation of the Chinese art museum industry from an exhibition hall to a modern art museum, from an elegant art hall to a tasteful public cultural service space. Located in an important window city in southern China, it has also witnessed the development process of China's reform, opening up, and innovation. It is precisely under the inspiration of such pioneering spirit that the Guan Shan Yue Art Museum has been keeping up with the pace of the times for 25 years, adjusting its positioning, and planning and organizing academic activities that have been repeatedly selected by the Ministry of Culture and Tourism for the "Collection Fine Exhibition Season", "National Art Museum Excellent Exhibition Project", and "National Art Museum Excellent Public Education Project". In 2011, it was named one of the first "National Key Art Museums" by the Ministry of Culture and Tourism. With the increasingly widespread application of digital technology in people's daily lives, its proportion in various aspects such as exhibition, research, and public services in art museums is also increasing. Based on this trend, the Guan Shan Yue Art Museum has timely launched the Guan Shan Yue Art Museum on the basis of the "Guan Shan Yue Digital Humanities Research" in the past decade? Digital Gallery. This is not just a simple intervention of digital technology in the business of traditional art museums, but also a transformation and upgrading of traditional art museums in the context of the digital age, aiming to break through the limitations of time and space in a way that is more closely related to people's daily lives and habits, and provide higher quality public cultural services to the general public.
AR (Augmented Reality) "Mountain Village Leap Forward Map"
The painting of "Leap Forward in Mountain Villages" was completed in 1958. At that time, Guan Shanyue from Wuhan Central South Art College, in response to the national trend of rural labor in the art industry, accompanied a Hubei higher education system tour group to visit Li Dagui's mountainous water conservancy construction in Lijiawan, Xijiadian, Jun County. After returning to Wuhan, Guan Shanyue couldn't resist reflecting on this meaningful new theme because the themes were too rich and difficult to summarize, so she had to use the traditional form of long scrolls. It took more than three months to complete the "Mountain Village Leap Forward Map". This work follows the chronological order of winter, spring, summer, and autumn, with the national agricultural water conservancy construction in the early period of New China as the background. It provides a panoramic depiction of the touching scenes of digging mountains and canals, diverting water up the mountains, constructing reservoirs, rural construction, and reaping bountiful harvests in Jun County, Hubei Province. This exhibition relies on AR (Augmented Reality) technology to digitize the presentation of this artwork. The original information of the artwork is digitally interpreted and compiled through a computer system, bringing the static artwork to life and enhancing the audience's perception and experience of the current social reality.
Physical and sensory interaction "Cloud Steaming Xia Wei Lianhua Mountain"
This work digitally deconstructs the Chinese painting work "Cloud Steaming Xia Wei Lianhua Mountain" by painter Chen Xiangbo, which portrays the achievements of Shenzhen's reform, opening up, and construction. Combined with the use of sensory interaction technology, two-dimensional painting art is derived and transformed from material form to digital form, creating a visual and auditory experience space where audiences and works can interact and communicate. The audience can immerse themselves in the changing scenery, engage in dialogue with technology, and exchange ideas with art. They can not only intuitively experience the transformation of Shenzhen from a border town to an international metropolis, but also immerse themselves in the artistic conception of traditional painting and appreciate the charm of classical aesthetics.
Digital Gallery of Guanshan Yue Art Museum:
The Guanshanyue Digital Art Museum was initially completed and began trial operation by the end of 2021. In early 2022, it applied for the city level standards for digital art museums to the municipal market supervision and management agency and was approved. It is a systematic digital platform built in the form of a virtual community, including 1 portal, 4 professional platforms, 6 main application systems, and 5 infrastructure construction entities. Covering several aspects, including a smart management platform for urban art museums, an open virtual community for art museums, professional data collection management and expansion research laboratories, and forward-looking research on digital art museum standards. And it will be open to the public in the near future through four business modules: collection center, research center, exhibition center, and education center. This never-ending art museum will provide high-quality public cultural services to the public 24/7. This exhibition relies on VR (Virtual Reality) virtual reality technology and utilizes various technological means such as computer technology, computer graphics technology, and sensing technology to construct an immersive virtual Guan Shan Yue Digital Art Museum. Visitors can experience the public cultural services that Guan Shan Yue Digital Art Museum will provide to the public through multi sensory experiences, which are different from traditional art museums. At the same time, relying on digital twin technology, two types of online interactive experience modes, mobile and PC, have been developed, allowing more viewers to freely walk through the art museum through online means.