According to the spirit of the document "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the Communist Party of China Central Committee and the General Office of the State Council, in order to achieve the goal of developing a new digital cultural experience that combines online and offline integration and online presence. Further promote the implementation of the national cultural digitization strategy and actively explore new paths for integrating digital technology into the cultural and tourism industry.

In recent years, Shenzhen Guan Shanyue  Art Museum has focused on exploring the construction path of digital art museums, and launched and opened the "Guan Shanyue  Art Museum · Digital Museum" in 2022. At the same time, specific exhibition items focusing on the development of digital art, such as "Yuan · Jie - Guan Shanyue  Art Museum Digital Humanities Research Exhibition" and "On the Road 2021- China Youth Artist Works Nomination Exhibition", will be launched.

To assist in the implementation of the integrated development plan of virtual reality and industry applications, as well as the digital creative industry cluster plan, the first China Metaverse Digital Human Innovation Application Competition, guided by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, organized by the Shenzhen Digital Creativity and Multimedia Industry Association, and jointly hosted by the Shenzhen Guan Shanyue  Art Museum, Huawei Cloud, and OUTPUT, has officially begun. As the first digital human innovation application competition in China, the competition is committed to deeply exploring and promoting excellent digital human scenario applications, high-quality enterprises and elite talents in the industry, promoting the large-scale use of digital humans in various industries, promoting the integration and development of digital technology and application scenarios, and improving the digital creative industry ecosystem. At the same time, the competition will provide a platform for showcasing and developing excellent digital works.

Participation conditions

1. Participating units can be enterprises, teams, or individuals, and each participating unit can submit an unlimited number of digital works.

2. The work shall not violate the laws and regulations of the People's Republic of China, and shall not contain discriminatory content related to gender or religion.

3. The entries must be original and ensure that they have full, complete, and exclusive intellectual property rights, without infringing on any patents, copyrights, trademarks, or other intellectual property rights of others.

4. The evaluated works must be completed or have been put into the market application stage. The completion time of the participating works must be after January 1, 2020 and before May 31, 2023. 5. Only one unit can participate in the same work. If multiple units participate in the same work, the relevant units need to negotiate and provide confirmation of the participating units. 6. The participating units agree that the work can be publicly published, displayed, exhibited, promoted, and reported on relevant media platforms by the organizers of the competition.

Award settings

1.2D Digital Race Track:

2D Digital Human Innovation Application Special Award -1 person

2D Digital Human Innovation Application Design Award -3 places

2D Digital Human Innovation Application Strength Award -5 places

2D Digital Human Innovation Application Star Award -10 places

My favorite 2D digital person (online voting) -1 person

2.3D Digital Race Track:

3D Digital Human Innovation Application Special Award -1 person

3D Digital Human Innovation Application Design Award -3 places

3D Digital Human Innovation Application Strength Award -5 places

Top 10 Star Awards for Innovative Applications of 3D Digital Humans

My favorite 3D digital person (online voting) -1 person

the jury

1. Composition of the Review Committee

The judges are composed of leaders from authoritative institutions in different fields, possessing authority and outstanding professional achievements nationwide. The leader of the review team is elected by the members of the review committee, responsible for convening each work review meeting and grasping the review process.

2. Establishment of Review Committee

Led by the organizing committee of the competition and recommended by organizational units, industry associations, colleges and universities, a comprehensive, authoritative, and representative expert database will be established. The organizing committee of the competition will nominate 11 experts (7 alternate experts) from the expert database to form the judging panel of the Digital Human Innovation Application Competition. (Candidate experts are appointed as judges when the selected experts are unable to participate.)

3. System of evaluation committee members

The evaluation adopts an avoidance system. If the participating work is designed by a certain judge or has a joint relationship with participation in design or cooperation, the judge shall not participate in the evaluation of the work.

List of judges

Cameron Hood

Honorary Professor at the School of Film and Animation, Sichuan Academy of Fine Arts

Creative artist, playwright, producer, frontline animation director, and animation artist, who has won first prize at the Chicago International Children's Film Festival, first place at the Palm Springs International Film Festival Audience Choice Award, and first prize at the Seattle International Film Festival, Anima Mundi, Best Animated Short Film at the Brazil International Animation Film Festival. Main works: "Prince of Egypt", "Kung Fu Panda 2", "Super Bad Guy", "Dragon Taming", etc.

He Wei

Executive Dean of the Metaverse Cloud Map Intelligent Research Institute at Beijing Institute of Technology

Expert reviewer of the National Metaverse Standardization Working Group, who has participated in benchmark digital design schemes such as the Shanghai World Expo and the World Horticultural Expo. Jointly produced the world's first documentary film using virtual reality immersion technology and holographic technology, won the "Best Technology Award" at the China Canada International Film Festival in Canada, and served as a special film for the 31st China Golden Rooster Award Award Ceremony and the 26th China Golden Rooster&Hundred Flowers Film Festival. Received 71 national patents and applied for 7 invention patents.

Chen Junyu

Deputy Director of Shenzhen Guanshanyue Art Museum

Graduated from the Department of Chinese Painting at Guangzhou Academy of Fine Arts in 1996, and has been working at the Guanshanyue Art Museum in Shenzhen since then. National first-class artist, and long-term planning of domestic and international art curation work. Currently serving as Vice Chairman of Guangdong Youth Artists Association, President of Shenzhen Youth Artists Association, Member of the Theoretical Art Committee of Guangdong Artists Association, and Director of Shenzhen Artists Association.

Han Yiwen

OUTPUT Digital Content Platform Content Center Director

Senior practitioner in contemporary art history and market research, digital art industry. Graduated from the Department of Art Management at the Central Academy of Fine Arts and Christie's College of Fine Arts in New York. I have worked at Christie's Auction in New York, Castile Gallery in New York, Independent Art Fair, Ullens Center for Contemporary Art, and more. In 2022, the "OUTPUT Global Digital Content Creator Recruitment" will be launched, bringing the world's first metaverse digital talent show to the landmark screens of New York, Tokyo, and Beijing.

Tu Haohan

PhD in Creative Industry Management and Head of Global Digital Metaverse

Assistant Researcher in Industrial Economics, Visiting Associate Professor at Taiwan Practice University, Part time Professor at Xiangtan University, Off campus Mentor at The Chinese University of Hong Kong, Member of the International Creative Management Committee, Expert from Shenzhen Science and Technology Expert Database, Member of the Metaverse Technology Communication Committee of the Chinese Society of Science and Technology Journalism, and Member of the Beijing Information Industry Metaverse Committee. Participated in writing the Chinese Metaverse White Paper, the Metaverse Industry Application Series, Digital Virtual Human Marketing, and the Media Metaverse White Paper. Winner of the 2021 China Creative Management New Youth Award.

Xing Xuhui

Animation director

With 20 years of experience in the animation film industry, the work "Stupid Bear and Stupid Things" won the first children's jury award at the Cannes Television Festival in China. Taking the lead in proposing the concept of integrated film and television, gaming, and amusement park entertainment, pioneering the use of engines in the animation field, and completing innovative industrial attempts for digital people such as virtual idol IPs to integrate live streaming, linkage, and film and television products. His representative works include "Bears Appearing", "Awakening of the Mini World", "Flower Language Journey" series, "Twelve Zodiac Signs" series, etc. The "Flower Language Journey" series has over 30 million fans across the internet.

Huangwei

Expert in Digital Human Technology Process and Role Driven Technology

Lecturer at the School of Digital Creativity and Animation at Shenzhen Vocational and Technical College, with 20 years of experience in overall planning and research and development of CG technology. Participated in the production and development of Jiangsu TV's "2060", "Winter Olympics Competition", and Tencent's digital human IP "Star Eyes". Participated in the development of Avatary software and bound animation modules, familiar with technologies such as naked eye 3D, AR virtual reality, and virtual digital humans. I have published multiple articles on the experience of animation and CG training courses, and developed a 3D animator onboarding tutorial.

Gong Zhen

Expert in Digital Creativity and Visual Art Creation

Focusing on immersive experiences in cultural and tourism night tours, new media art, 3D MAPPING, large-scale performances, interactive art, and other fields, representative works include the Silver Award in the Classical Group of the 2019 Moscow International Light Festival, the Gold Award in the Modern Group of the 2019 Moscow International Light Festival, the Silver Award in the 2018 Berlin International Light Festival, the Gold Award in the 2017 Bucharest Light Festival, the Silver Award in the Modern Group of the 2017 Moscow Light Festival, and the Silver Award in the Classical Group of the 2016 Moscow International Light Festival.

Ju Peng

Dr. and Associate Professor Master's Supervisor at Jinan University Shenzhen Campus. The main research directions are cultural and tourism technology and industrial development, modern urban leisure landscape, creative culture and human development. Publishing monographs such as "Planning and Development of Hot Spring Tourism Sites" and "Exhibition Informatization";  

Yang Jingxin

Executive Chairman of the Hong Kong Multimedia Design Association

With over 20 years of experience in art and design, I graduated from the University of York in Canada with a master's degree and pursued a graduate degree at the Hong Kong University of Science and Technology. I have worked as a lighting designer and art administrative project manager, and have promoted the healthy development of Hong Kong's multimedia industry by organizing multiple multimedia designs, entertainment programs, and art activities.

Huang Xinhui

General Manager of Shenzhen Branch of Shouchuang Securities Co., Ltd

Shouchuang Securities adheres to the business principles of "prudent operation and standardized management", laying a solid foundation for future sustainable development. Shouchuang Securities will adhere to the principle of honesty and credit, follow the business policy of specialization and scale, actively explore the market, attract talents, continuously promote business and mechanism innovation, seize opportunities to grow and strengthen.

Looking forward to your joining

Review criteria

1. Image design - Shape and color are the most intuitive feelings conveyed to users, and simplicity, ultra-high recognition, and scalability are important features that can attract user attention.

2. Functional design - whether the product functions of the digital human in the application scenario are clear, whether it can effectively and reliably complete functional tasks, and the level of completion efficiency.

3. Interaction design - The ease of use, user-friendly operation, and usability of digital human interaction technology are key considerations in interaction design.

4. Market value - Digital humans have strong scalability and applicability, design solutions can be put into practical use, and have the ability to constantly innovate and rich content output.

5. Key Technologies - Explore the uniqueness and leadership of digital human technology from the perspective of modeling, driving, rendering, and other technologies.

conformity assessment procedure

The jury mainly evaluates works based on their introduction, images, videos, application cases, and other supporting materials. The preliminary evaluation meeting will be held online, and relevant information about the entries will be displayed for evaluation by the judges. Some overseas judges will participate in the evaluation meeting through real-time online connection. The final evaluation activity will be conducted based on the competition's location arrangement after the shortlisted works are announced.

Cost Description

No fees are required for registration and submission of entries.

*Participants must bear the personal transportation, accommodation, and other expenses involved in offline activities such as awards, forums, and exhibitions.

Competition process

1. Read the collection guidelines in detail.

2. Download the competition application form Fill in the corresponding content and prepare other materials for the work in Docx.

3. Submit the work and related materials to the email of the organizing committee Smia001@163.Com .

Specification requirements for entries

1. Upload the entries and other materials to Baidu Cloud, and submit the links and extraction codes via email or directly send the content to the email. (The only submission email of the organizing committee: Smia001@163.Com ）

2. Images: Upload no more than 10 images, each not exceeding 6MB, in JPEG or PNG format, with an accuracy of 300DPI or above.

3. Video: Video format 1280 * 720, MP4/MOV, not exceeding 3 minutes. If it contains non original music, proof of copyright use must be provided.